{"id":13248,"date":"2022-02-04T11:54:10","date_gmt":"2022-02-04T11:54:10","guid":{"rendered":"https:\/\/jurmed.ro\/medici\/?p=13248"},"modified":"2022-02-04T11:55:14","modified_gmt":"2022-02-04T11:55:14","slug":"sanofi-isi-dezvaluie-noua-arhitectura-de-brand-ce-uneste-compania-sub-un-scop-comun-si-o-singura-identitate","status":"publish","type":"post","link":"https:\/\/jurmed.ro\/medici\/sanofi-isi-dezvaluie-noua-arhitectura-de-brand-ce-uneste-compania-sub-un-scop-comun-si-o-singura-identitate\/","title":{"rendered":"Sanofi \u00ee\u0219i dezv\u0103luie noua arhitectur\u0103 de brand, ce une\u0219te compania sub un scop comun \u0219i o singur\u0103 identitate"},"content":{"rendered":"<p style=\"text-align: justify;\">Sanofi \u00ee\u0219i dezv\u0103luie ast\u0103zi o nou\u0103 \u0219i \u00eendr\u0103znea\u021b\u0103 arhitectur\u0103 de brand, ce reflect\u0103 modernizarea \u0219i transformarea companiei demarate \u00een decembrie 2019.<\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13253\" src=\"https:\/\/jurmed.ro\/medici\/wp-content\/uploads\/sites\/2\/2022\/02\/Sanofi_2.jpg\" alt=\"\" width=\"212\" height=\"112\" \/>De-a lungul ultimilor 50 de ani, Sanofi a devenit un lider global \u0219i diversificat \u00een domeniul s\u0103n\u0103t\u0103\u021bii, cu o mo\u0219tenire bogat\u0103 \u00een descoperiri \u0219tiin\u021bifice orientate c\u0103tre pacien\u021bi. Aceast\u0103 istorie include descoperirea primelor tratamente pentru boli rare \u0219i definirea standardelor de \u00eengrijire \u00een diabet \u0219i boli cardiovasculare. Timp de mai multe decenii, angajamentul Sanofi fa\u021b\u0103 de s\u0103n\u0103tatea public\u0103 a contribuit la protejarea a sute de milioane de oameni \u00eempotriva gripei \u00een fiecare an \u0219i a ajutat la eradicarea poliomielitei. Viziunea sa \u0219tiin\u021bific\u0103 a dus la inova\u021bii revolu\u021bionare \u0219i \u00een tratamentul bolilor inflamatorii.<\/p>\n<p style=\"text-align: justify;\">Cu r\u0103d\u0103cini multiple, Sanofi este ast\u0103zi combina\u021bia mai multor companii, culturi, identit\u0103\u021bi \u0219i brand-uri. Noua arhitectur\u0103 de brand are la baz\u0103 aceast\u0103 mo\u0219tenire \u0219i reune\u0219te pentru prima dat\u0103 istoria divers\u0103 \u00eentr-o singur\u0103 identitate comun\u0103, ce reflect\u0103 strategia ambi\u021bioas\u0103 pentru viitor.<\/p>\n<p style=\"text-align: justify;\"><strong><em>Paul Hudson,\u00a0<\/em><\/strong>Sanofi CEO<\/p>\n<p style=\"text-align: justify;\"><em>\u201c<\/em><em>\u00cen preajma anivers\u0103rii a jum\u0103tate de secol de existen\u021b\u0103, demar\u0103m ast\u0103zi cea mai important\u0103 transformare \u0219i modernizare din istoria companiei.\u201d<\/em>, a declarat Paul Hudson, Sanofi CEO<em>. \u201e\u00cen 2019, am lansat strategia Play to Win, care are ca fundament platforma noastr\u0103 inovatoare dedicat\u0103 produc\u021biei de tratamente \u0219i vaccinuri revolu\u021bionare. Noua identitate reprezint\u0103 o etap\u0103 fireasc\u0103 \u0219i foarte important\u0103 \u00een c\u0103l\u0103toria noastr\u0103 c\u0103tre atingerea ambi\u021biei comune de a transforma practica medical\u0103<\/em><em>.\u201d<\/em><\/p>\n<p style=\"text-align: justify;\"><em>\u00a0<\/em><em>Sanofi, o singur\u0103 companie, o singur\u0103 identitate<\/em><\/p>\n<p style=\"text-align: justify;\"><em>\u00a0<\/em>A\u0219adar, diviziile de business Sanofi Pasteur (vaccinuri) \u0219i Sanofi Genzyme (\u00eengrijire specializat\u0103), precum \u0219i toate celelalte companii achizi\u021bionate de-a lungul timpului, vor fi reunite sub numele \u0219i brandul Sanofi. Timp de ani de zile aceste divizii au demonstrat impactul pe care inova\u021bia \u00eel poate avea \u00een via\u021ba oamenilor. G\u00e2ndind, ac\u021bion\u00e2nd \u0219i comport\u00e2ndu-ne ca o singur\u0103 entitate cu un scop comun, Sanofi va avea un impact mai mare, redirec\u021bion\u00e2nd resursele existente c\u0103tre inova\u021biile care conteaz\u0103.<\/p>\n<p style=\"text-align: justify;\"><em>Un design inspirat din descoperirile \u0219tiin\u021bifice<\/em><\/p>\n<p style=\"text-align: justify;\">Logo-ul este o reprezentare a noului scop \u0219i a ambi\u021biei Sanofi \u0219i se inspir\u0103 din codurile industriei tehnologice, simple \u0219i orientate spre mi\u0219care. Cele dou\u0103 puncte mov \u00eentruchipeaz\u0103 c\u0103l\u0103toria \u0219tiin\u021bific\u0103 \u00eentre un punct de plecare &#8211; curiozitatea de a reg\u00e2ndi status-quo-ul \u0219i de a \u00eentreba \u201ece-ar fi dac\u0103?\u201d &#8211; \u0219i o linie de sosire &#8211; momentul \u201eEvrica!\u201d, \u00een care solu\u021biile inovatoare sunt descoperite.<strong><em>\u00a0<\/em><\/strong><\/p>\n<p style=\"text-align: justify;\"><strong><em>Josep Catll\u00e0,\u00a0<\/em><\/strong>Head of Corporate Affairs at Sanofi<\/p>\n<p style=\"text-align: justify;\"><em>\u201c<\/em><em>Prin noua identitate de brand, am \u00eencercat s\u0103 le oferim angaja\u021bilor, partenerilor, pacien\u021bilor \u0219i profesioni\u0219tilor din domeniul s\u0103n\u0103t\u0103\u021bii o \u00een\u021belegere clar\u0103 \u0219i consistent\u0103 a ceea ce suntem \u0219i a ceea ce ne propunem s\u0103 realiz\u0103m\u201d<\/em>, a declarat Josep Catll\u00e0, Head of Corporate Affairs at Sanofi<em>. \u201eAtitudinea Sanofi este uman\u0103, autentic\u0103, dar \u0219i pu\u021bin neconven\u021bional\u0103. Credem c\u0103 noua identitate \u00ee\u0219i croie\u0219te un spa\u021biu unic \u00een industria s\u0103n\u0103t\u0103\u021bii \u0219i reflect\u0103 scopul nostru comun. Suntem de neoprit \u00een c\u0103utarea miracolelor \u0219tiin\u021bei pentru a \u00eembun\u0103t\u0103\u021bi vie\u021bile oamenilor (<\/em><em>We chase the miracles of science to improve people\u2019s lives<\/em><em>)<\/em><em>.\u201d<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sanofi \u00ee\u0219i dezv\u0103luie ast\u0103zi o nou\u0103 \u0219i \u00eendr\u0103znea\u021b\u0103 arhitectur\u0103 de brand, ce reflect\u0103 modernizarea \u0219i transformarea companiei demarate \u00een decembrie 2019. De-a lungul ultimilor 50 de ani, Sanofi a devenit [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13254,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-13248","post","type-post","status-publish","format-standard","has-post-thumbnail","category-stiri-noutati"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sanofi \u00ee\u0219i dezv\u0103luie noua arhitectur\u0103 de brand, ce une\u0219te compania sub un scop comun \u0219i o singur\u0103 identitate - Jurmed - Medici<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jurmed.ro\/medici\/sanofi-isi-dezvaluie-noua-arhitectura-de-brand-ce-uneste-compania-sub-un-scop-comun-si-o-singura-identitate\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sanofi \u00ee\u0219i dezv\u0103luie noua arhitectur\u0103 de brand, ce une\u0219te compania sub un scop comun \u0219i o singur\u0103 identitate - Jurmed - Medici\" \/>\n<meta property=\"og:description\" content=\"Sanofi \u00ee\u0219i dezv\u0103luie ast\u0103zi o nou\u0103 \u0219i \u00eendr\u0103znea\u021b\u0103 arhitectur\u0103 de brand, ce reflect\u0103 modernizarea \u0219i transformarea companiei demarate \u00een decembrie 2019. 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