{"id":18340,"date":"2026-03-23T11:21:03","date_gmt":"2026-03-23T09:21:03","guid":{"rendered":"https:\/\/jurmed.ro\/medici\/?p=18340"},"modified":"2026-03-23T11:21:39","modified_gmt":"2026-03-23T09:21:39","slug":"zentiva-prezenta-de-peste-60-de-ani-in-romania","status":"publish","type":"post","link":"https:\/\/jurmed.ro\/medici\/zentiva-prezenta-de-peste-60-de-ani-in-romania\/","title":{"rendered":"Zentiva – prezen\u021b\u0103 de peste 60 de ani in Romania"},"content":{"rendered":"

Miercuri 18.03.2026 compania de medicamente Zentiva a organizat o conferin\u021b\u0103 de pres\u0103 care a avut scopul de a aduce \u00een prim-plan rolul esen\u021bial al industriei farmaceutice \u00een economia Rom\u00e2niei, dar \u0219i provoc\u0103rile majore cu care aceasta se confrunt\u0103 \u00een prezent.<\/p>\n

\"\"<\/p>\n

Evenimentul a fost moderat de doamna Ioana Lucescu, manager de comunicare Zentiva, care a deschis discu\u021bia \u0219i a prezentat agenda \u00eent\u00e2lnirii.In prima parte a conferin\u021bei de pres\u0103 doamna Cosmina Cozma, director de marketing pe divizia de medicamente cu prescrip\u021bie (RX), a oferit o imagine de ansamblu asupra industriei farmaceutice locale \u0219i asupra pozi\u021bion\u0103rii companiei Zentiva \u00een acest context. Aceasta a subliniat c\u0103 industria are un rol dublu: contribuie semnificativ la economia na\u021bional\u0103 \u0219i, \u00een acela\u0219i timp, asigur\u0103 accesul pacien\u021bilor la tratamente esen\u021biale. \u00cen Rom\u00e2nia func\u021bioneaz\u0103 peste 40 de fabrici de medicamente, majoritatea produc\u00e2nd medicamente generice, iar aproximativ 40% din produc\u021bia local\u0103 este destinat\u0103 exportului. Contribu\u021bia total\u0103 a sectorului este de circa 1,1% din PIB, echivalentul a aproximativ 17,4 miliarde de lei.<\/p>\n

Un punct central al prezent\u0103rii a fost importan\u021ba medicamentelor generice, care au pre\u021buri mai reduse comparativ cu cele inovative \u0219i contribuie la economii semnificative \u00een sistemul de s\u0103n\u0103tate. Potrivit datelor prezentate, \u00een perioada 2016\u20132022, introducerea acestora a generat economii de peste un miliard de euro, iar estim\u0103rile pentru perioada urm\u0103toare indic\u0103 beneficii suplimentare de aproape 500 de milioane de euro. Aceste economii permit tratarea unui num\u0103r mai mare de pacien\u021bi \u0219i facilitarea accesului la terapii moderne.<\/p>\n

\u00cen ceea ce prive\u0219te compania, doamna Cosmina Cozma a eviden\u021biat c\u0103 Zentiva este lider pe pia\u021ba medicamentelor generice din Rom\u00e2nia, cu o prezen\u021b\u0103 de peste 60 de ani. Dou\u0103 dintre cele patru unit\u0103\u021bi de produc\u021bie ale grupului se afl\u0103 \u00een Bucure\u0219ti, iar aproximativ 30% din angaja\u021bii companiei la nivel global lucreaz\u0103 \u00een Rom\u00e2nia. De asemenea, unul din patru medicamente utilizate \u00een spitale provine din portofoliul companiei, iar peste 75% din produc\u021bia local\u0103 este exportat\u0103 c\u0103tre pie\u021be europene importante.<\/p>\n

\"\"<\/p>\n

A doua parte a conferin\u021bei a fost sus\u021binut\u0103 de doamna Simona Coco\u0219, director general\u00a0Zentiva Rom\u00e2nia \u0219i Moldova \u0219i membru \u00een conducerea Asocia\u021biei Produc\u0103torilor de Medicamente Generice din Rom\u00e2nia (APMGR). Aceasta a abordat provoc\u0103rile majore ale industriei farmaceutice, insist\u00e2nd asupra importan\u021bei unui mediu de operare stabil \u0219i predictibil.<\/p>\n

Simona Coco\u0219 a explicat c\u0103 industria este puternic reglementat\u0103, iar pre\u021burile medicamentelor sunt stabilite de autorit\u0103\u021bi, ceea ce limiteaz\u0103 capacitatea produc\u0103torilor de a absorbi cre\u0219terile de costuri. \u00cen plus, politica actual\u0103 care impune cel mai mic pre\u021b dintr-un co\u0219 de 12 \u021b\u0103ri europene, combinat\u0103 cu taxa clawback, creeaz\u0103 presiuni suplimentare asupra produc\u0103torilor de medicamente generice.<\/p>\n

Un alt subiect important a fost lipsa unei strategii industriale coerente la nivel na\u021bional. Reprezentan\u021bii industriei consider\u0103 c\u0103 sectorul farmaceutic ar trebui recunoscut ca unul strategic, pentru a beneficia de sprijin financiar \u0219i politici publice adecvate, similar altor state europene.<\/p>\n

De asemenea, Simona Coco\u0219 a atras aten\u021bia asupra impactului poten\u021bial al noii directive europene privind tratarea apelor uzate urbane. Conform estim\u0103rilor prezentate, costurile impuse industriei ar putea cre\u0219te semnificativ, ceea ce ar putea duce fie la majorarea pre\u021burilor medicamentelor, fie la retragerea unor produse esen\u021biale de pe pia\u021b\u0103, inclusiv antibiotice sau tratamente pentru diabet.<\/p>\n

\u00cen concluzie, conferin\u021ba a eviden\u021biat rolul crucial al industriei farmaceutice \u00een Rom\u00e2nia, dar \u0219i necesitatea unor reforme pentru asigurarea sustenabilit\u0103\u021bii acesteia. Mesajul principal transmis de reprezentan\u021bii Zentiva este c\u0103, \u00een absen\u021ba unor m\u0103suri concrete de sprijin \u0219i a unui cadru legislativ predictibil, accesul pacien\u021bilor la medicamente accesibile ar putea fi afectat \u00een mod semnificativ.<\/p>\n

\"\"<\/p>\n

Zentiva \u00een Rom\u00e2nia <\/strong><\/p>\n

Grupul Zentiva este un grup farmaceutic european care dezvolt\u0103, produce \u0219i furnizeaz\u0103 medicamente generice de \u00eenalt\u0103 calitate, la pre\u021buri accesibile, pentru peste 150 de milioane de oameni din Europa. Grupul este prezent \u00een peste 35 de \u021b\u0103ri, cu unit\u0103\u021bi de produc\u021bie la Bucure\u0219ti, Praga \u0219i Ankleshwar \u0219i centre de cercetare \u0219i dezvoltare la Praga \u0219i Ankleshwar.<\/p>\n

Misiunea sa este de a deveni cel mai de \u00eencredere furnizor european de medicamente generice accesibile \u0219i de calitate, contribuind la s\u0103n\u0103tatea \u0219i starea de bine a tuturor genera\u021biilor.<\/p>\n

Activitatea Zentiva \u2013 de la dezvoltare \u0219i produc\u021bie p\u00e2n\u0103 la distribu\u021bie \u2013 este orientat\u0103 c\u0103tre extinderea accesului pacien\u021bilor la tratamente eficiente \u0219i accesibile.<\/p>\n

1 din 10 medicamente v\u00e2ndute \u00een farmacii <\/strong>este produs Zentiva (8,5% cot\u0103 de pia\u021b\u0103 volum)*.<\/p>\n

1 din 4 medicamente<\/strong>\u00a0administrate in spitale este un produs Zentiva (24,4% cot\u0103 de pia\u021b\u0103 volum)*.<\/p>\n

Algocalmin (metamizol)<\/strong> este cel mai v\u00e2ndut medicament <\/strong>cu prescrip\u021bie din Rom\u00e2nia<\/strong>, cu 10,5 milioane de cutii<\/strong> \u00een ultimele 12 luni (2025)*.<\/p>\n

\u00cen perioada 2021\u20132025, pe pia\u021ba medicamentelor generice din Rom\u00e2nia au intrat 996 de noi medicamente sau forme farmaceutice. Zentiva a lansat 89 de produse<\/strong>, reprezent\u00e2nd 9% din totalul lans\u0103rilor<\/strong> din aceast\u0103 perioad\u0103.<\/p>\n","protected":false},"excerpt":{"rendered":"

Miercuri 18.03.2026 compania de medicamente Zentiva a organizat o conferin\u021b\u0103 de pres\u0103 care a avut scopul de a aduce \u00een prim-plan rolul esen\u021bial al industriei farmaceutice \u00een economia Rom\u00e2niei, dar […]<\/p>\n","protected":false},"author":1,"featured_media":18345,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[1351,1350,703,586,1096],"class_list":["post-18340","post","type-post","status-publish","format-standard","has-post-thumbnail","category-stiri-noutati","tag-cosmina-cozma","tag-ioana-lucescu","tag-simona-cocos","tag-zentiva","tag-zentiva-romania"],"yoast_head":"\nZentiva - prezen\u021b\u0103 de peste 60 de ani in Romania - Jurmed - Medici<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jurmed.ro\/medici\/zentiva-prezenta-de-peste-60-de-ani-in-romania\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zentiva - 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