{"id":18781,"date":"2026-08-10T12:16:09","date_gmt":"2026-08-10T10:16:09","guid":{"rendered":"https:\/\/jurmed.ro\/medici\/?p=18781"},"modified":"2026-08-10T12:16:47","modified_gmt":"2026-08-10T10:16:47","slug":"philips-si-disney-fac-echipa-ca-sa-schimbe-experienta-unui-rmn-pentru-copii","status":"publish","type":"post","link":"https:\/\/jurmed.ro\/medici\/philips-si-disney-fac-echipa-ca-sa-schimbe-experienta-unui-rmn-pentru-copii\/","title":{"rendered":"Philips si Disney fac echipa ca sa schimbe experienta unui RMN pentru copii"},"content":{"rendered":"

Royal Philips (NYSE: PHG, AEX: PHIA) anunta un parteneriat la nivel global cu The Walt Disney Company, prin care experienta investigatiilor RMN sa devina mult mai prietenoase cu copiii. <\/strong><\/p>\n

Pentru un copil, o investigatie RMN poate fi dificil de inteles: aparatul este mare si necunoscut, zgomotele sunt puternice, iar examinarea presupune sa stea nemiscat pentru o perioada indelungata. In ciuda importantei medicale a unor astfel de investigatii, experienta poate fi stresanta atat pentru cei mici, cat si pentru parintii lor.<\/p>\n

\"\"<\/a>Un RMN nu ar trebui sa-i sperie pe micii pacienti. Disney si Philips colaboreaza la nivel global pentru a transforma complet experienta copiilor la spital. Imbinand povestile si personajele indragite cu tehnologia medicala, sala de examinare devine un spatiu primitor si distractiv, facand intreaga procedura mult mai usor de suportat pentru cei mici.<\/p>\n

 <\/p>\n

\"\"<\/a>Prin lumina, sunet si naratiuni inspirate din universuri cunoscute, precum cele ale lui Mickey si Minnie, Ariel, Moana, Marvel sau Star Wars, copiii pot fi ghidati prin experienta investigatiei intr-un mod mai intuitiv. Ideea este simpla: atunci cand mediul medical devine mai usor de inteles, copilul isi poate concentra atentia asupra unei povesti familiare, nu doar asupra procedurii.<\/p>\n

\"\"<\/a>\u201eIn pediatrie, experienta pacientului conteaza la fel de mult ca parcursul clinic. Un copil care se simte mai calm si mai pregatit poate colabora mai usor, iar acest lucru are un impact pozitiv asupra intregii experiente, atat pentru copil, cat si pentru familie si echipa medicala<\/em>\u201d, a declarat Serban Isopescu-Weber, HS District Leader Romania Philips<\/strong>.<\/p>\n

Initiativa a fost evaluata in centre pediatrice din Europa si Statele Unite. \u00a0Primele rezultate arata ca, atunci cand se intalnesc cu personajele lor preferate, copiii sunt mult mai linistiti, iar scanarile RMN merg rapid si fara pauze sau reluari.<\/p>\n

\u201ePovestile Disney au capacitatea de a face situatiile noi mai usor de abordat. In cadrul acestei colaborari, personajele indragite de copii devin parte dintr-o experienta care ii poate ajuta sa priveasca investigatia RMN cu mai multa incredere<\/em>\u201d, a declarat Marta Szafra\u0144ska, Director Corporate Communications, Publicity, Citizenship, The Walt Disney Company CEE.<\/strong><\/p>\n

Parteneriatul dintre Disney si Philips demonstreaza ca tehnologia medicala e cu adevarat utila abia atunci cand tine cont de emotiile pacientului. Iar uneori, cel mai bun anestezic impotriva fricii este pur si simplu o poveste buna.<\/p>\n

Despre Royal Philips<\/strong><\/p>\n

Royal Philips (NYSE: PHG, AEX: PHIA)<\/strong> este o companie lider in tehnologia medicala, axata pe imbunatatirea sanatatii si bunastarii oamenilor prin inovatii semnificative. Inovatia Philips, centrata pe pacient si pe om, valorifica tehnologia avansata si informatiile clinice si despre consumatori aprofundate pentru a oferi solutii personale de sanatate pentru consumatori si solutii profesionale de sanatate pentru furnizorii de servicii medicale si pacientii acestora, atat in spitale, cat si la domiciliu. Cu sediul central in Olanda, compania este lider in imagistica diagnostica, ultrasunete, terapie ghidata prin imagine, monitorizare si informatica pentru intreprinderi, precum si in domeniul sanatatii personale. Philips a generat in 2024 vanzari de 18 miliarde EUR si are aproximativ 67.200 de angajati, cu vanzari si servicii in peste 100 de tari. Stiri despre Philips pot fi gasite la www.philips.com\/newscenter<\/a>.<\/p>\n

Despre The Walt Disney Company<\/strong><\/p>\n

The Walt Disney Company<\/strong> este un gigant american din industria divertismentului si a mediei, fondat pe 16 octombrie 1923 de fratii Walt si Roy O. Disney. Sediul central al companiei se afla in Burbank, California. Pentru mai multe detalii despre activitatea corporatiei, poti accesa portalul oficial The Walt Disney Company, iar continutul dedicat publicului larg si fanilor este disponibil pe Disney.com.<\/p>\n

Contact de presa:<\/em><\/p>\n

Bianca Tamas \/ bianca.tamas@syzygy.ro \/ 0741751431<\/em><\/p>\n

Ana Banu \/ ana.banu@philips.ro \/ 0756 058 981<\/em><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Royal Philips (NYSE: PHG, AEX: PHIA) anunta un parteneriat la nivel global cu The Walt Disney Company, prin care experienta investigatiilor RMN sa devina mult mai prietenoase cu copiii. 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