{"id":6483,"date":"2016-12-13T15:50:58","date_gmt":"2016-12-13T15:50:58","guid":{"rendered":"https:\/\/jurmed.ro\/medici\/?p=6483"},"modified":"2016-12-13T15:50:58","modified_gmt":"2016-12-13T15:50:58","slug":"ce-vor-medicii-de-la-companiile-farmaceutice","status":"publish","type":"post","link":"https:\/\/jurmed.ro\/medici\/ce-vor-medicii-de-la-companiile-farmaceutice\/","title":{"rendered":"Ce vor medicii de la companiile farmaceutice?"},"content":{"rendered":"<p style=\"text-align: justify\">\u00centr-o perioad\u0103 \u00een care rela\u021biile dintre companiile farmaceutice \u0219i speciali\u0219tii din s\u0103n\u0103tate sunt discreditate, ceea ce creaz\u0103 o lips\u0103 de \u00eencredere reciproc\u0103, este nevoie de o schimbare de paradigm\u0103 \u00een ceea ce prive\u0219te comunicarea \u0219i rela\u021bionarea dintre industria farmaceutic\u0103 \u0219i medici, \u00een beneficiul pacien\u021bilor.<\/p>\n<p style=\"text-align: justify\"><strong>Dar cum?<\/strong><\/p>\n<p style=\"text-align: justify\">Un studiu efectuat \u00een SUA arat\u0103 c\u0103 una dintre temele permanent vehiculate de\u00a0 cadrele medicale este nevoia ca industria farmaceutic\u0103 s\u0103 treac\u0103 dincolo de promovarea medicamentelor, \u00een mediul online. Profesioni\u0219tii au nevoie de mai mult dec\u00e2t simple prospecte ale medicamentelor, au nevoie de ajutor \u00een educarea \u0219i tratarea pacien\u021bilor.<\/p>\n<p style=\"text-align: justify\"><strong>Rezultatele studiului<\/strong><\/p>\n<p style=\"text-align: justify\">Aproape jum\u0103tate dintre cadrele medicale (46%) se a\u0219teapt\u0103 ca industria farmaceutic\u0103 s\u0103 livreze programe digitale de suport al pacien\u021bilor \u0219i servicii care s\u0103 \u00eembun\u0103t\u0103\u021beasc\u0103 rezultatele medicale \u0219i aderen\u021ba la tratament.<\/p>\n<p style=\"text-align: justify\">Exist\u0103 o cerere puternic\u0103 pentru resurse care s\u0103 ajute pacien\u021bii, precum informa\u021bii despre boli, materiale educative \u0219i programe de asisten\u021b\u0103 a bolnavilor. Cel pu\u021bin 70% dintre medici folosesc sau sunt interesa\u021bi de modalit\u0103\u021bile digitale prin care industria farma livreaz\u0103 informa\u021bii centrate pe pacient.<\/p>\n<p style=\"text-align: justify\">Sondajele arat\u0103 c\u0103 medicii sunt mai predispu\u0219i s\u0103 prescrie medicamente despre care au informa\u021bii suficiente privind beneficiile aduse pacien\u021bilor.<\/p>\n<p style=\"text-align: justify\">\u201d<em>Nu este de ajuns s\u0103 construie\u0219ti aceste resurse \u0219i s\u0103 speri c\u0103 medicii le vor g\u0103si, ele trebuie promovate prin echipele de v\u00e2nz\u0103ri, site-uri pentru speciali\u0219tii din s\u0103n\u0103tate, newslettere periodice \u0219i alte canale. Aceste lucruri vor atrage medicii c\u0103tre website-urile companiilor farma \u0219i vor maximiza investi\u021bia \u00een resursele digitale. 48% din medici au declarat c\u0103 ar vizita site-urile companiilor farma mai frecvent dac\u0103 ar g\u0103si acolo altfel de informa\u021bii dec\u00e2t cele despre produse<\/em>\u201d- este concluzia studiului<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00centr-o perioad\u0103 \u00een care rela\u021biile dintre companiile farmaceutice \u0219i speciali\u0219tii din s\u0103n\u0103tate sunt discreditate, ceea ce creaz\u0103 o lips\u0103 de \u00eencredere reciproc\u0103, este nevoie de o schimbare de paradigm\u0103 \u00een [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":6484,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6483","post","type-post","status-publish","format-standard","has-post-thumbnail","category-stiri-noutati"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ce vor medicii de la companiile farmaceutice? 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