{"id":7968,"date":"2018-04-02T13:28:54","date_gmt":"2018-04-02T13:28:54","guid":{"rendered":"https:\/\/jurmed.ro\/medici\/?post_type=tribe_events&p=7968"},"modified":"2018-04-02T13:28:54","modified_gmt":"2018-04-02T13:28:54","slug":"atelier-comunicarea-si-rolul-ei-practica-medicala-marketingul-medical","status":"publish","type":"tribe_events","link":"https:\/\/jurmed.ro\/medici\/eveniment\/atelier-comunicarea-si-rolul-ei-practica-medicala-marketingul-medical\/","title":{"rendered":"ATELIER Comunicarea \u0219i rolul ei \u00een practica medical\u0103 & Marketingul Medical"},"content":{"rendered":"

Atelier, Edi\u021bia a I a, Sibiu, 30-31 martie 2018<\/strong><\/p>\n

Universitatea \u201eLucian Blaga\u201d – Facultatea de Medicin\u0103 Sibiu \u00een colaborare cu RMN Diagnostica \u0219i Cercul Studen\u021besc de Neurochirurgie \u2013 Filiala Sibiu\u00a0 organizeaz\u0103 prima edi\u021bie a \u00a0ATELIERULUI Comunicarea \u0219i rolul ei \u00een practica medical\u0103 & Marketingul\u00a0 Medical a c\u0103rui principal obiectiv este s\u0103 introduc\u0103 studen\u021bii Facult\u0103\u021bii de Medicin\u0103, viitori medici, \u00een lumea comunic\u0103rii \u0219i a marketingului medical.<\/p>\n

Printre alte obiective principale:<\/p>\n

-dezvoltarea abilit\u0103\u021bilor de comunicare \u0219i prezentare<\/p>\n

-\u00eembun\u0103t\u0103\u021birea tehnicilor de comunicare \u00een rela\u021bia cu pacien\u021bii, apartin\u0103torii, dar \u0219i cu colegii din echipa medical\u0103<\/p>\n

-cuno\u0219terea \u0219i \u00eencorporarea no\u021biunilor de marketing medical \u00een domeniul s\u0103n\u0103t\u0103\u021bii \u0219i cum\u00a0 poate\u00a0 fi de ajutor\u00a0 \u00een practica medical\u0103<\/p>\n

Atelierul este dechis studen\u021bilor la medicin\u0103, reziden\u021bilor, medicilor, asisten\u021bilor medicali \u0219i este \u00eemp\u0103r\u021bit \u00een patru module:<\/p>\n

M1.\u00a0 Comunicarea \u0219i rolul ei \u00een practica medical\u0103<\/p>\n

M2.\u00a0 Etica comunic\u0103rii ve\u0219tilor proaste<\/p>\n

M3.\u00a0 Marketing Medical<\/p>\n

M4. \u00a0Rela\u021bia cu colegii. Atmosfera \u00een echipa medical\u0103. Rolul echipei multidisciplinare<\/p>\n

Primul modul – Comunicarea \u0219i rolul ei \u00een practica medical\u0103 – are loc \u00een perioada\u00a0 30 martie \u2013 31 martie 2018 \u0219i se va desf\u0103\u0219ura \u00een sala de curs a Facult\u0103\u021bii de Medicin\u0103 Sibiu.<\/p>\n

\u201eActivitatea Cercului de Neurochirurgie continu\u0103 cu organizarea atelierului \u201dComunicarea \u0219i rolul ei \u00een practica medical\u0103 & Marketingul Medical\u201d, \u00een scopul preg\u0103tirii studen\u021bilor, reziden\u021bilor \u00een vederea unei comunic\u0103ri mai eficiente cu pacientul \u00een practica medical\u0103\u201d.\u00a0 a declarat dr. Vicen\u021biu S\u0103celeanu, medic primar neurochirurg, doctor \u00een \u0219tiin\u021be medicale, \u0219ef sec\u021bie Spitalul Jude\u021bean Sibiu, coordonator proiect<\/p>\n

\u201e\u00cen mod tradi\u0163ional spitalele \u015fi medicii s-au bazat pe publicitatea scris\u0103 sau prin viu grai, chiar \u015fi pentru servicii extrem de specializate care necesitau explica\u0163ii vaste. Acum, marketingul medical ofer\u0103 toate instrumentele de care are nevoie o organiza\u0163ie care ofer\u0103 servicii medicale pentru a veni \u00een \u00eent\u00e2mpinarea nevoilor pacien\u021bilor.<\/p>\n

De\u0219i conceptul de marketing medical pare nou, el a devenit nu doar o practic\u0103 de afaceri acceptat\u0103 \u0219i studiat\u0103, ci o necesitate. Marketingul medical are\u00a0 instrumentele necesare pentru a deveni lider de pia\u0163\u0103 \u00een specialitatea ta. De asemeni, ofer\u0103 o gam\u0103 variat\u0103 de servicii de promovare \u015fi comunicare direct\u0103 cu profesioni\u015ftii din domeniul medical. Furnizeaz\u0103 o serie de solu\u021bii \u0219i strategii ce vin \u00een ajutorul medicilor. Despre marketing medical \u0219i comunicare medical\u0103, dar \u0219i de multe alte lucruri interesante vor avea parte cei care aleg s\u0103 fie al\u0103turi de noi pe parcursul atelierelor.\u201d a spus Mihaela Gabor Naidin, trainer proiect, director de marketing si dezvoltare RMN Diagnostica.<\/p>\n

Invit\u0103m studentii s\u0103 se al\u0103ture\u00a0 \u00een calitate de participan\u021bi dar \u0219i ca sprijin\u00a0 \u00een promovarea evenimentului contribuind cu to\u021bii la o edi\u021bie de succes a acestei experien\u021be educa\u021bionale.<\/p>\n

\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Atelier, Edi\u021bia a I a, Sibiu, 30-31 martie 2018 Universitatea \u201eLucian Blaga\u201d – Facultatea de Medicin\u0103 Sibiu \u00een colaborare cu RMN Diagnostica \u0219i Cercul Studen\u021besc de Neurochirurgie \u2013 Filiala Sibiu\u00a0 […]<\/p>\n","protected":false},"author":4,"featured_media":0,"template":"","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_tribe_events_status":"","_tribe_events_status_reason":"","footnotes":""},"tags":[],"tribe_events_cat":[],"class_list":["post-7968","tribe_events","type-tribe_events","status-publish"],"yoast_head":"\nATELIER Comunicarea \u0219i rolul ei \u00een practica medical\u0103 & Marketingul Medical<\/title>\n<meta name=\"description\" content=\"ATELIER Comunicarea \u0219i rolul ei \u00een practica medical\u0103 & Marketingul Medical are ca principal obiectiv este s\u0103 introduc\u0103 studen\u021bii Facult\u0103\u021bii de Medicin\u0103, viitori medici, \u00een lumea comunic\u0103rii \u0219i a marketingului medical.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jurmed.ro\/medici\/eveniment\/atelier-comunicarea-si-rolul-ei-practica-medicala-marketingul-medical\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ATELIER Comunicarea \u0219i rolul ei \u00een practica medical\u0103 & Marketingul Medical\" \/>\n<meta property=\"og:description\" content=\"ATELIER Comunicarea \u0219i rolul ei \u00een practica medical\u0103 & Marketingul Medical are ca principal obiectiv este s\u0103 introduc\u0103 studen\u021bii Facult\u0103\u021bii de Medicin\u0103, viitori medici, \u00een lumea comunic\u0103rii \u0219i a marketingului medical.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jurmed.ro\/medici\/eveniment\/atelier-comunicarea-si-rolul-ei-practica-medicala-marketingul-medical\/\" \/>\n<meta property=\"og:site_name\" content=\"Jurmed - Medici\" \/>\n<meta name=\"twitter:label1\" content=\"Timp estimat pentru citire\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/jurmed.ro\/medici\/eveniment\/atelier-comunicarea-si-rolul-ei-practica-medicala-marketingul-medical\/\",\"url\":\"https:\/\/jurmed.ro\/medici\/eveniment\/atelier-comunicarea-si-rolul-ei-practica-medicala-marketingul-medical\/\",\"name\":\"ATELIER Comunicarea \u0219i rolul ei \u00een practica medical\u0103 & Marketingul Medical\",\"isPartOf\":{\"@id\":\"https:\/\/jurmed.ro\/medici\/#website\"},\"datePublished\":\"2018-04-02T13:28:54+00:00\",\"description\":\"ATELIER Comunicarea \u0219i rolul ei \u00een practica medical\u0103 & Marketingul Medical are ca principal obiectiv este s\u0103 introduc\u0103 studen\u021bii Facult\u0103\u021bii de Medicin\u0103, viitori medici, \u00een lumea comunic\u0103rii \u0219i a marketingului medical.\u00a0\",\"breadcrumb\":{\"@id\":\"https:\/\/jurmed.ro\/medici\/eveniment\/atelier-comunicarea-si-rolul-ei-practica-medicala-marketingul-medical\/#breadcrumb\"},\"inLanguage\":\"ro-RO\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/jurmed.ro\/medici\/eveniment\/atelier-comunicarea-si-rolul-ei-practica-medicala-marketingul-medical\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/jurmed.ro\/medici\/eveniment\/atelier-comunicarea-si-rolul-ei-practica-medicala-marketingul-medical\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/jurmed.ro\/medici\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Events\",\"item\":\"https:\/\/jurmed.ro\/medici\/evenimente\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"ATELIER Comunicarea \u0219i rolul ei \u00een practica medical\u0103 & Marketingul Medical\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/jurmed.ro\/medici\/#website\",\"url\":\"https:\/\/jurmed.ro\/medici\/\",\"name\":\"Jurmed - Medici\",\"description\":\"JURMED \u2013 Jurnal de Sanatate este o publicatie lunara de informare si preventie medicala. 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