{"id":10662,"date":"2026-10-07T08:12:58","date_gmt":"2026-10-07T08:12:58","guid":{"rendered":"https:\/\/jurmed.ro\/pacienti\/?p=10662"},"modified":"2026-10-07T10:35:58","modified_gmt":"2026-10-07T10:35:58","slug":"sanatatea-creierului-intra-in-conversatia-despre-starea-de-bine","status":"publish","type":"post","link":"https:\/\/jurmed.ro\/pacienti\/sanatatea-creierului-intra-in-conversatia-despre-starea-de-bine\/","title":{"rendered":"S\u0103n\u0103tatea creierului intr\u0103 \u00een conversa\u021bia despre starea de bine"},"content":{"rendered":"

Concentrarea, memoria, somnul \u0219i gestionarea stresului \u00eencep s\u0103 fie privite tot mai pu\u021bin ca preocup\u0103ri separate \u0219i tot mai mult ca p\u0103r\u021bi ale aceleia\u0219i conversa\u021bii: cum avem grij\u0103 de s\u0103n\u0103tatea creierului pe termen lung. Datele BrainMarket<\/a>, platform\u0103 european\u0103 de comer\u021b electronic specializat\u0103 \u00een suplimente alimentare, nutri\u021bie \u0219i produse pentru un stil de via\u021b\u0103 s\u0103n\u0103tos, dezvoltat\u0103 \u00een Cehia \u0219i prezent\u0103 \u00een 9 pie\u021be europene, indic\u0103 o cre\u0219tere puternic\u0103 a interesului pentru aceast\u0103 zon\u0103: categoria dedicat\u0103 s\u0103n\u0103t\u0103\u021bii creierului \u0219i performan\u021bei mentale a avansat cu aproximativ 45-50% \u00een perioada ianuarie-august 2026 fa\u021b\u0103 de aceea\u0219i perioad\u0103 din 2025.<\/p>\n

Dup\u0103 somn, s\u0103n\u0103tatea metabolic\u0103 sau cea digestiv\u0103, s\u0103n\u0103tatea creierului \u00ee\u0219i face tot mai mult loc \u00een preocup\u0103rile legate de starea de bine. Conceptul nu se refer\u0103 doar la memorie sau la s\u0103n\u0103tatea cognitiv\u0103 odat\u0103 cu \u00eenaintarea \u00een v\u00e2rst\u0103, ci la o perspectiv\u0103 mai ampl\u0103 asupra modului \u00een care ne sus\u021binem func\u021bionarea mental\u0103 \u00een via\u021ba de zi cu zi.<\/p>\n

Schimbarea \u00eencepe s\u0103 se vad\u0103 \u0219i \u00een comportamentul de cump\u0103rare. Potrivit datelor interne BrainMarket, categoria dedicat\u0103 s\u0103n\u0103t\u0103\u021bii creierului \u0219i performan\u021bei mentale a crescut cu aproximativ 50% \u00een perioada ianuarie-august 2026 fa\u021b\u0103 de aceea\u0219i perioad\u0103 din 2025, at\u00e2t \u00een ceea ce prive\u0219te veniturile, c\u00e2t \u0219i num\u0103rul de unit\u0103\u021bi v\u00e2ndute.<\/p>\n

Datele arat\u0103 \u0219i o schimbare interesant\u0103 \u00een interiorul categoriei. Somnul \u00eenregistreaz\u0103 cea mai rapid\u0103 cre\u0219tere, cu aproximativ 30% \u00een venituri \u0219i 24% \u00een unit\u0103\u021bi v\u00e2ndute, urmat de gestionarea stresului, cu un avans de aproximativ 23% \u00een venituri \u0219i 17% \u00een volume.<\/p>\n

Memoria \u0219i concentrarea continu\u0103, la r\u00e2ndul lor, s\u0103 creasc\u0103 valoric – cu aproximativ 18%, respectiv 13% – de\u0219i, \u00een aceste cazuri, evolu\u021bia este determinat\u0103 mai ales de structura produselor v\u00e2ndute \u0219i de alegerea unor articole cu valoare mai ridicat\u0103, nu de cre\u0219terea num\u0103rului de unit\u0103\u021bi comercializate. \u00cen schimb, categoria mai larg\u0103 dedicat\u0103 energiei \u0219i vitalit\u0103\u021bii a r\u0103mas relativ stabil\u0103 sau a \u00eenregistrat o u\u0219oar\u0103 sc\u0103dere fa\u021b\u0103 de anul precedent.<\/p>\n

Privite \u00eempreun\u0103, datele sugereaz\u0103 o schimbare de perspectiv\u0103: interesul se extinde de la simpla c\u0103utare a unui plus de energie sau de concentrare c\u0103tre o abordare mai ampl\u0103, care include somnul \u0219i gestionarea stresului.<\/p>\n

\u201eVedem tot mai clar aceast\u0103 schimbare \u00een preocup\u0103rile consumatorilor. Interesul nu mai este doar pentru memorie sau pentru un plus de energie, ci pentru o abordare mai complet\u0103, \u00een care concentrarea, stresul \u0219i somnul sunt privite \u00eempreun\u0103. S\u0103n\u0103tatea creierului \u00eencepe s\u0103 fie \u00een\u021beleas\u0103 ca parte a preocup\u0103rii cotidiene pentru starea de bine, nu ca un subiect relevant doar \u00eentr-o anumit\u0103 etap\u0103 a vie\u021bii<\/em>\u201d, explic\u0103 Carmen Dinc\u0103, Country Manager BrainMarket Rom\u00e2nia.<\/p>\n

Perspectiva este apropiat\u0103 \u0219i de modul \u00een care Organiza\u021bia Mondial\u0103 a S\u0103n\u0103t\u0103\u021bii define\u0219te s\u0103n\u0103tatea creierului: starea de func\u021bionare a creierului la nivel cognitiv, senzorial, socio-emo\u021bional, comportamental \u0219i motor, de-a lungul \u00eentregii vie\u021bi. Potrivit OMS, s\u0103n\u0103tatea creierului este influen\u021bat\u0103 de factori care merg de la s\u0103n\u0103tatea fizic\u0103 \u0219i mediul \u00een care tr\u0103im p\u00e2n\u0103 la \u00eenv\u0103\u021barea continu\u0103 \u0219i rela\u021biile sociale.<\/p>\n

Tema r\u0103m\u00e2ne actual\u0103 \u0219i pe agenda s\u0103n\u0103t\u0103\u021bii publice. \u00cen iulie 2026, OMS a publicat o nou\u0103 edi\u021bie a recomand\u0103rilor privind reducerea riscului de declin cognitiv \u0219i demen\u021b\u0103, actualiz\u00e2nd ghidurile din 2019 pe baza dovezilor acumulate \u00eentre timp \u0219i consolid\u00e2nd perspectiva asupra s\u0103n\u0103t\u0103\u021bii cognitive de-a lungul \u00eentregii vie\u021bi.<\/p>\n

De la performan\u021b\u0103 imediat\u0103 la o abordare mai echilibrat\u0103<\/strong><\/p>\n

\"\"Aceast\u0103 perspectiv\u0103 schimb\u0103 \u0219i felul \u00een care vorbim despre performan\u021ba mental\u0103. Dac\u0103 \u00een urm\u0103 cu c\u00e2\u021biva ani conversa\u021bia era dominat\u0103 de ideea de mai mult\u0103 energie, mai mult\u0103 concentrare \u0219i mai mult\u0103 productivitate, ast\u0103zi interesul \u00eencepe s\u0103 se \u00eendrepte c\u0103tre sus\u021binerea unei func\u021bion\u0103ri mentale echilibrate \u0219i sustenabile.<\/p>\n

Schimbarea se reflect\u0103 \u0219i \u00een modul \u00een care consumatorii se raporteaz\u0103 la nutri\u021bie \u0219i suplimentare. \u00cen locul c\u0103ut\u0103rii unui singur ingredient-minune, discu\u021bia devine mai nuan\u021bat\u0103 \u0219i se concentreaz\u0103 pe rolul diferi\u021bilor nutrien\u021bi \u0219i pe felul \u00een care ace\u0219tia se integreaz\u0103 \u00eentr-un stil de via\u021b\u0103 s\u0103n\u0103tos.<\/p>\n

Un exemplu este DHA, acidul gras omega-3 care contribuie la men\u021binerea func\u021biei normale a creierului. Magneziul contribuie la func\u021bionarea normal\u0103 a sistemului nervos, la func\u021bia psihologic\u0103 normal\u0103 \u0219i la reducerea oboselii \u0219i extenu\u0103rii, iar cofeina contribuie la cre\u0219terea vigilen\u021bei \u0219i a aten\u021biei, \u00een condi\u021biile stabilite pentru aceste afirma\u021bii de s\u0103n\u0103tate.<\/p>\n

\"\"\u00cen paralel, categoria s-a diversificat \u0219i include ingrediente precum L-teanina, ginkgo biloba, bacopa sau diferi\u021bi aminoacizi. Nu toate beneficiaz\u0103 \u00eens\u0103 de acela\u0219i nivel de dovezi sau de acela\u0219i statut al afirma\u021biilor de s\u0103n\u0103tate – o diferen\u021b\u0103 important\u0103 \u00eentr-o pia\u021b\u0103 \u00een care consumatorii caut\u0103 tot mai multe informa\u021bii \u00eenainte de a face o alegere.<\/p>\n

\u201eConsumatorii vor s\u0103 \u00een\u021beleag\u0103 mai bine ce con\u021bine un produs: ingredientele, cantit\u0103\u021bile utilizate, provenien\u021ba acestora, modul \u00een care sunt combinate \u0219i verificate. \u00cen zona s\u0103n\u0103t\u0103\u021bii creierului, unde exist\u0103 mult interes, dar \u0219i numeroase mesaje simplificate, credibilitatea vine din transparen\u021b\u0103 \u0219i din capacitatea de a explica realist ce poate face un produs \u0219i care este locul lui \u00eentr-un stil de via\u021b\u0103 s\u0103n\u0103tos\u201d<\/em>, adaug\u0103 Carmen Dinc\u0103.<\/p>\n

Aceast\u0103 preocupare pentru verificarea produselor se reg\u0103se\u0219te \u0219i \u00een alte categorii din portofoliu. Anumite produse Brainmax\u00ae, inclusiv creatina, sunt testate de German Sport University Cologne (DSHS K\u00f6ln) pentru identificarea unor substan\u021be relevante din perspectiva controlului antidoping. Acest tip de analiz\u0103 adaug\u0103 un nivel suplimentar de control al calit\u0103\u021bii, important \u00een special pentru sportivii preocupa\u021bi de riscul contamin\u0103rii cu substan\u021be interzise.<\/p>\n

Pentru BrainMarket, aten\u021bia acordat\u0103 selec\u021biei \u0219i informa\u021biei face parte din rolul s\u0103u de platform\u0103 specializat\u0103. Oferta disponibil\u0103 reune\u0219te at\u00e2t produse ale unor m\u0103rci interna\u021bionale, c\u00e2t \u0219i Brainmax\u00ae<\/a>, marca proprie a companiei, care cuprinde produse destinate unor nevoi diverse legate de s\u0103n\u0103tate \u0219i stil de via\u021b\u0103, inclusiv \u00een zona performan\u021bei mentale, a somnului \u0219i a echilibrului mental.<\/p>\n

S\u0103n\u0103tatea creierului \u00eenseamn\u0103 mai mult dec\u00e2t productivitate<\/strong><\/p>\n

Una dintre cele mai relevante evolu\u021bii ale categoriei este tocmai desprinderea de ideea c\u0103 s\u0103n\u0103tatea creierului \u00eenseamn\u0103 exclusiv s\u0103 putem munci mai mult sau s\u0103 ne concentr\u0103m mai intens.<\/p>\n

Somnul, mi\u0219carea, alimenta\u021bia, s\u0103n\u0103tatea fizic\u0103, rela\u021biile sociale \u0219i stimularea intelectual\u0103 fac parte din aceea\u0219i ecua\u021bie. Suplimentarea poate completa aceast\u0103 rutin\u0103 atunci c\u00e2nd este relevant\u0103, dar nu o poate \u00eenlocui.<\/p>\n

\u00cen acest sens, s\u0103n\u0103tatea creierului pare s\u0103 urmeze traseul parcurs \u00een ultimii ani de alte teme, precum somnul sau s\u0103n\u0103tatea metabolic\u0103: dintr-un subiect tratat punctual, devine parte dintr-o conversa\u021bie mai ampl\u0103 despre s\u0103n\u0103tate, preven\u021bie \u0219i calitatea vie\u021bii pe termen lung.<\/p>\n

Iar datele de consum sus\u021bin aceast\u0103 evolu\u021bie. Faptul c\u0103 somnul \u0219i gestionarea stresului sunt segmentele cu cele mai rapide cre\u0219teri, \u00een timp ce categoria general\u0103 dedicat\u0103 energiei r\u0103m\u00e2ne relativ stabil\u0103, sugereaz\u0103 o perspectiv\u0103 mai complex\u0103 asupra performan\u021bei mentale: nu at\u00e2t despre a cere permanent mai mult de la minte, c\u00e2t despre a crea condi\u021biile \u00een care aceasta poate func\u021biona c\u00e2t mai bine.<\/p>\n

Despre BrainMarket<\/strong><\/p>\n

BrainMarket este o companie ceh\u0103 din domeniul s\u0103n\u0103t\u0103\u021bii \u0219i st\u0103rii de bine, fondat\u0103 \u00een Ostrava \u00een 2018 de antreprenorul Ji\u0159\u00ed Votava. Compania dezvolt\u0103 \u0219i produce \u00een Republica Ceh\u0103, sub marca Brainmax\u00ae, produse din categoriile suplimente alimentare, nutri\u021bie sportiv\u0103, alimente ecologice, cosmetice \u0219i produse ecologice pentru \u00eengrijirea locuin\u021bei.<\/p>\n

Abordarea BrainMarket \u00eembin\u0103 dezvoltarea produselor pe baze \u0219tiin\u021bifice, ingrediente atent selec\u021bionate \u0219i preocuparea pentru un stil de via\u021b\u0103 s\u0103n\u0103tos \u0219i activ.<\/p>\n

BrainMarket a evoluat de la o afacere ceh\u0103 de comer\u021b electronic la un brand european, cu prezen\u021b\u0103 at\u00e2t online, c\u00e2t \u0219i \u00een magazine fizice, pe nou\u0103 pie\u021be europene. Pentru 2026, compania estimeaz\u0103 o cifr\u0103 de afaceri de aproximativ 1 miliard de coroane cehe.<\/p>\n

\u00cen Rom\u00e2nia, BrainMarket este prezent prin platforma de comer\u021b electronic BrainMarket.ro.<\/p>\n","protected":false},"excerpt":{"rendered":"

Concentrarea, memoria, somnul \u0219i gestionarea stresului \u00eencep s\u0103 fie privite tot mai pu\u021bin ca preocup\u0103ri separate \u0219i tot mai mult ca p\u0103r\u021bi ale aceleia\u0219i conversa\u021bii: cum avem grij\u0103 de s\u0103n\u0103tatea […]<\/p>\n","protected":false},"author":1,"featured_media":10666,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10662","post","type-post","status-publish","format-standard","has-post-thumbnail","category-stiri-noutati"],"yoast_head":"\nS\u0103n\u0103tatea creierului intr\u0103 \u00een conversa\u021bia despre starea de bine - Jurmed - Pacienti<\/title>\n<meta name=\"description\" content=\"S\u0103n\u0103tatea creierului\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jurmed.ro\/pacienti\/sanatatea-creierului-intra-in-conversatia-despre-starea-de-bine\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"S\u0103n\u0103tatea creierului intr\u0103 \u00een conversa\u021bia despre starea de bine - 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